Today’s business environment is extremely dynamic. To survive in this business environment consumer companies need to quickly adapt, innovate and differentiate. Moreover, to strategically capitalize on the growth of emerging markets, globalization presents a significant opportunity for growth. Demographic trends of emerging markets suggest a greater percentage of Millennials and younger generations versus established markets rendering these markets very attractive to many global Consumer goods companies in the years to come. (1)
However, over the last forty years, governments have become increasingly aggressive towards the regulation of different categories of consumer goods across all geographies. This is true not only for harmful products like tobacco but also to less harmful product categories such as food and cosmetics. Consumer products companies, therefore, need to upgrade their regulatory awareness if they need to do well in this increasingly complex regulatory environment. The companies that are more prepared to meet these challenges will be able to mitigate the risks and will be able to capitalize on the opportunities the situation presents.
Manager, Regulatory Affairs
Monika is a Healthcare and Regulatory Affairs professional with 15 years of experience in Life sciences and Pharmaceutical Industry. She has held various senior positions across regulatory, content writing and research domains. She has spent the last four years with FMD K&L and has managed key projects for a major client in regulatory affairs. She has also served as Manager of Medical Content and Digital Strategy for a Health Technology start-up. She has done her MBA (EGMP) from IIM Bangalore and holds a master’s degree in biotechnology from BHU, Varanasi. She has written six research papers that were published in reputed international medical journals from her work at The Himalaya Drug Company.